Web Entrepreneurship
Develop your tech and entrepreneurship skills by pitching to experts from Google and Apple. Learn to create, launch, and market an online business using Shopify, AI tools, and social media platforms like TikTok and Google.
About the Program
Develop your technology, entrepreneurship, and leadership skills by pitching your business to panelists from Google, Apple, and ETH.You will learn how to create and launch an online business using Shopify and the latest tools in generative AI (Midjourney, ChatGPT, etc). You will learn how to design your product, market it using TikTok, IG, and Google.Join us to learn invaluable skills for creating a successful online business, get insights from industry experts, and develop expertise needed to become a leader in technology entrepreneurship.
Program Content
Program Highlights:
- Ongoing 1-on-1 mentorship with experts from ETH Zurich/EPFL
- Continuous development of critical thinking, analytical, and leadership skills
- Networking opportunities with peers and industry professionals
- Encouragement to explore creative solutions and innovative approaches
- Hands-on experience in product development and entrepreneurship
Example Weekly Schedule:
Week 1: Program Orientation and Foundations
- Introduction to mentors and mentees
- Discuss group project goals and areas of focus
- Schedule initial 1-on-1 mentorship meetings
- Introduction to Entrepreneurship Fundamentals
- Overview of Generative AI Tools for business innovation
Week 2: Project Planning and Business Ideation
- Define research questions and business objectives for group projects
- Introduction to market research methodologies
- Brainstorming session on potential business ideas
- Introduction to Product Design principles
Week 3: Market Research and Analysis
- Conduct comprehensive market research for project ideas
- Analyze market trends, customer needs, and competition
- Regular mentorship meetings (1-on-1)
- Digital Marketing basics: Introduction to social media platforms
Week 4: Concept Development and Prototyping
- Develop initial product/service concepts based on market research
- Start prototyping ideas (both for research and business aspects)
- Workshop on using Generative AI tools for concept development
- Leadership Development session focused on project management
Week 5: Intensive Development and Testing
- Continue development of prototypes and minimum viable products (MVPs)
- Conduct user testing and gather feedback
- Refine products/services based on initial results
- Hands-on session with advanced Generative AI applications
Week 6: Refinement and Industry Exposure
- Further refine products/services based on testing results
- Visit to a relevant company in the field
- Workshop on Online Business Creation using Shopify
- Develop go-to-market strategies
Week 7: Expert Insights and Pitch Preparation
- Talk from industry experts on innovation and entrepreneurship
- Develop materials for final group presentation and business pitch
- Advanced Digital Marketing strategies (Google Ads, content marketing)
- Pitch rehearsal with mentors (1-on-1)
Week 8: Program Conclusion and Business Pitch
- Group presentations of developed products/services
- Business idea pitches to panelists from Google, Apple, and ETH
- Reflection on personal growth and future aspirations
- Award ceremony for outstanding projects and business ideas
- Distribute certificates of completion
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